Glasgow Warriors signs partnership deal with Superlative Collection

Glasgow Warriors are delighted to announce a new two-year partnership with The Superlative Collection, one of Scotland’s most dynamic and fastest-growing hospitality groups. This collaboration brings together two thriving, Glasgow-born success stories that share a passion for excellence, community, and celebrating the best of the city.

Many of the Warriors’ players are already familiar faces across The Superlative Collection’s venues, dining, celebrating, and hosting events in restaurants that have become synonymous with style, quality, and genuine Glasgow hospitality. The partnership therefore feels like a natural extension of an existing relationship between two organisations who already share strong ties and mutual respect.

Founded with the aim of creating exceptional culinary and social experiences, The Superlative Collection has built an impressive portfolio of premium venues including Glaschu, Gōst, The Duke’s Umbrella and most recently The Noble Public House. The group has achieved remarkable growth, from five venues in 2022 to fifteen by 2025, earning recognition as Scotland’s fastest-growing hospitality company. Their success story mirrors the Warriors’ own commitment to performance, ambition, and community impact.

As part of this new partnership, The Superlative Collection will host a number of key Glasgow Warriors events throughout the season, including a Business Club event, bringing together sponsors, partners, and the local business community in a setting that reflects the high standards of both organisations. The group will also host an exciting fan event, giving supporters a chance to connect with players in one of Glasgow’s most sought-after venues.

Additionally, The Superlative Collection will proudly host the Warriors’ “Fighting for Our Families” charity dinner as part of the club’s community and fundraising efforts. This prestigious evening will bring together players, staff, supporters, and partners to raise funds for causes close to the Warriors’ hearts, all set against the backdrop of The Superlative Collection’s renowned hospitality and atmosphere.

Courtney Flynn, Head of Sales, PR & Communications for the Superlative Collection said, “Partnering with Glasgow Warriors is an exciting step for us, and we’re proud to be working alongside such a respected and ambitious club.

“We’re looking forward to collaborating with the team, players, and supporters to deliver exciting initiatives – including special discounts and events for fans and partners alike, and to celebrate what makes Glasgow truly special.”

Glen Tippett, Head of Commercial for Glasgow Warriors said,  “We’re thrilled to welcome The Superlative Collection into the Glasgow Warriors family. This partnership is a true reflection of our shared dedication to excellence and community and innovation – values that both our organisations stand for. We are especially proud to be hosting a future Glasgow Warriors Business Club event at one of The Superlative Collection’s stunning venues, providing our partners and supporters with a unique and inspiring experience. Together, we look forward to delivering real impact for our fans – both on and off the pitch – as we continue to build on the proud legacy of the Warriors.”